Axe limited edition relapse

Rehydrating aftershave was released in the UK. Released in Australia and South America only. Relapse Comes in a blue and black can. Same scent as "Ready. Still available in some stores. Same scent as "Air. Clearly states it's a very limited edition, came out with the ready scent. Advertising shows a girl kissing a boy and the mouth of the girl gets frozen. Also available as a shower gel.

Silver Fusion Exclusive to Germany. A German variant, that came in an all silver can. A different fragrance to the American "Fusion" variant. One is called one, the other is called two.

Both should be sprayed together to make a new smell. Based on a shower gel and comes in shower gel and body spray form.

Released in U. Present Shock Ice mint scent One of the three scents released by Axe under limited edition status. One of the three scents released by Axe under limited edition status. Comes in shower gel and body spray form. Only available as anti-perspirant body spray, deodorant stick, and roll-on. Fresh mint scent. Advertising features a man that stays focused when he sprays himself with Axe. Is only available in DRY, not normal.

Present Jet Sweet and fresh fragrance. Not available as a shower gel. Still available in some stores and released for the first time in the UK in April In the advertising is shown fake flying company with very sexy stewardesses. Advertising says that one is suitable for everyday, the other is not. A shower gel was also available. Based on a shower gel. Present Heat Warm Citrus Scent. In this was extended to include the fragrance "Orient".

In shower gels were introduced to match the four fragrances of the body sprays. These were promoted by giving away free sample mini-packs of the shower gel with the deodorant. By a new fragrance called "Marine" was released. Also in the same year, an aftershave was launched. Internationally, a number of additional fragrances are available. While all of these can be found under the Axe brand, some are also sold under the Lynx brand.

The popular UK advert for Lynx Pulse, featuring a man performing a spontaneous dance routine with some women in a bar, catapulted the accompanying track "Make Luv" to the UK No. The Lynx "Billions" Advert portrays billions of bikini clad women running through forests and swimming through oceans to reach a man. The advert was shown once on British national television. The advert has already reached near cult status.

Axe has also had a number of controversial, sexually explicit advertisements. These advertisements are generally released online before releasing it on television networks. Axefeather is a promotional website, in some ways similar to Burger King's Subservient Chicken website. The interactive site invites the viewer with the phrase "Play with me" to tickle a picture of a scantily-clad woman with a feathered cursor.

The interactive presentation was directed by Olivier Rabenschlag. Axe released an online game for PC called Mojo Master to promote their products. The game has the player trying to seduce digital women using Axe products to help them out.

An online component was also added to the game to enable further features to be unlocked and allow players to compete against each other. Axe has advertised itself in several other video games, including:. The show profiled various stereotypical characters who "ruin your chances at getting any" with their annoying habits that tend to break up dates.